With the purpose to be a pioneer in the consumer business, we have launched a number of competitive products in Korea and overseas markets. We are proud to be the industry leader in this business area, and strengthening our unique marketing and sales capabilities, we have built complex business models consisting of not only trade business but also license business. In addition to a wide variety of consumer products under cosmetics, beauty devices, living goods and international rights, we are striving to maximize the value of consumer products in the global market.
We take advantage of our market insight to develop consumer products that provide value for consumers. At the same time, through close collaboration with partners around the world, we aim to satisfy customers with attractive and competitive products. We get a grip on the market trend and lead a niche market in the consumer products business.
In this business, we are trying to further evolve our business by entering new areas. Using our expertise in developing consumer products, we are broadening our business categories. The foundation of this business is to provide value for people and contribute to society ultimately, and we do it with our partners.